“Price of your sneakers never dipped like Bitcoin”
Case Study Video
Brand
eBay
Roll
Art Direction & Design
Overview
Young generations don't just visit Ebay just because they can get used goods at a more affordable price. They visit Ebay to invest. That's right. They invest in used Air Jordans or 80s Chanel bags and can earn money if they sell them to the right customers. And more demands mean higher value. Wait a minute. Doesn't it sound similar to the stock market? That's precisely why we're adopting the most iconic financial system, the stock ticker, to communicate with the ever-changing items that sell on Ebay.
Key Visual
Utilizing the most iconic symbol of the financial system, the ticker,
eBay will advertise top-selling commodities through global media channels.
Interactive billboards
Utilizing interactive billboards in financial districts of different countries,
eBay will shift how the brand is perceived from selling old goodies to a platform where transactions of commodities take place.
QR codes
Extending the utilization of interactive billboards, every ad eBay puts out will be a gateway to different category pages where people purchase or sell the item.
UI/UX Design
To engage consumers who see commodities as investments
and new sellers can see what’s trending in different markets
Banner Design
Driving attention from existing consumers to engage with new ways of trading pre-loved goods.
