“Because Some sound just cannot be canceled”
Case Study Video
Brand
Apple Inc.
Roll
Art Direction
Overview
Are you worried about the safety of pedestrians on our roads, especially with the increasing number of Electric Vehicles (EVs) operating silently? As it turns out, the solution to this problem is already at our fingertips! Apple's accessibility features can be utilized to detect EV sounds and alert pedestrians, preventing accidents caused by low noise operations. And what better way to spread the word than with eye-catching interactive Out Of Home ads on sidewalks, sending out EV sounds and encouraging people to enable the new safety feature? Let's work together to make our roads safer for everyone, one step at a time.
UI/UX
By redefining the technological feature that already exists in the palm of our hands, our devices will now detect the sound of the EVs and alert pedestrians to ensure safety.
Promotion
Utilizing the interactive Out Of Homes on side walks, EV sounds will be sent out from the speakers. As devices detect the sounds, it will automatically alert the user about the danger they might have faced while providing an option to enable the new feature.
