New Photo Standards For Stella Artois in Korea
Client
Stella Artois
Roll
Art Direction
AGENCY
You’ve Got Pictures (Seoul, S.Korea)
Overview
The pandemic has had a significant impact on dining habits in Korea, with many people opting for home delivery over eating out at restaurants. This poses a challenge for Stella Artois, a high-end beer brand that typically sells well in casual dining establishments.
*The project was carried out in accordance with Stella Artois’ Global Brand World guidelines by Jones Knowles Ritchie.
Eating together has changed.
Formal dining is so last season.
And the modern table has taken on a new shape.
the world is our oyster.
It is more than just a physical space.
Our table is a state of mind.
A philosophy that values:
Connection
Authenticity
& A Touch of Class
The table is
where we can come together
to share a moment
and be ourselves with style.
So, here's to the ever-evolving table.
The one that can take on
any form / anywhere / with anyone.
It's an invitation to
connect
enjoy great food
&
even better company
Agency
YGP, Seoul
Credit
Creative Director: Sungkwon Ha
Art Director: Wooduck Ki
Copy Writer: Jihoon Kim
Planner: Yoonah Kim