Playing a track through a CD or a Vinyl-record is more sustainable if you were to stream a track more than 27 times.

“ The Most Sustainable Playlist ”

Case Study Video

Brand

Starbucks

Roll

Art Direction / Design / Motion Graphics

Overview

Starbucks carefully select tracks every month and make playlists and stream them in stores around the world. But because of the amount of digital carbon emitted during this streaming process, Starbucks’ dedication to sustainability is hindered. With that being said, Starbucks decided to create a vinyl record for all stores. Starbucks will work together with small business owners throughout this initiative. And together, we will take a step forward to a better future.


Silver: Digital Creative Technology
Silver: B-to-B Campaign

Recognition

- 2023 ADDY’s

Cover design

Front Cover
Minimalistic display of elements that represents coffee
in a symbolic way, expressing the core identity of Starbucks
with an organic color scheme

B2b Subscription plan

Back cover
A simple way of signing a pledge to become a store that takes the lead in reducing carbon emissions for small business owners to subscribe

Case board